Nine out of ten people have teeth that are at least slightly
misaligned, or maloccluded, and could benefit from orthodontic treatment
options like clear aligners. Some may be afraid of paying hefty prices, while
others may be unaware that this treatment is even an option for them.
Regardless, there are patients out there for your practice to target who need
your clear aligner services. If you’re having problems attracting clear aligner
patients, check out these tips to effectively market to them and help them
place trust in your practice.
1. Educate Your Team
Even if a team member may not be directly involved in your clear
aligner services, it is still important for them to be knowledgeable of your
practice’s service offerings. If someone calls your office manager on the
phone, they should at least know the basics of the treatment to be able to help
them see the benefit of having an aligner consultation. In addition, this gives
them the ability to refer your clear aligner services while away from the
office when they see an opportunity. An employee incentive program could help
in attracting clear aligner patients as well; for every person they bring in
for services, they could receive a bonus. Some clinicians offer referral
programs as well as treatments for staff members so they can understand the
process and be better able to talk to patients about it.
2. Update Your Online Profiles
Your website should list all your service offerings, especially the
services you are looking to attract business for. A simple pop-up on the site
or addition to the homepage can push this service to be top-of-mind for
patients checking out your practice. Having clear aligner services on your site
will also help with your SEO, and people looking for clear aligner services
online can be led to your office organically. Aside from your website, your
business listings that include your services should be updated. Whether it’s a
Google My Business or Yelp page, updating these with clear aligner offerings
will help patients who are looking for that type of treatment find you. Don’t
forget to also post on social media and send out e-newsletters to attract clear
aligner patients!
3. Make Your Marketing Dollars Count
You don’t need a huge budget to attract clear aligner patients; you
just need to do some research. Think about what type of patients would be in
the market for clear aligners. You can do something as simple as putting up
fliers in your local coffee shop or using in-office brochures to draw
attention. Partnering with a local influencer can also help you tap into this audience
and may be as simple as comping their aligner fees. Get creative, but don’t
spend thousands of dollars on a billboard that may not earn your revenue back.
4. Use Testimonials Wisely
Once you have some foot-traffic for your clear aligner services,
always try to get a testimonial from each patient. This will help tremendously
with establishing trust and building a reputable name for your office. Testimonials
can be used on your website, for marketing materials, and more. Plus, the more
testimonials you get, the more reliable your practice becomes, and you’ll be
attracting even more clear aligner patients in no time.
5. Offer a Free Consultation
Nothing draws the eye like the word “free” and offering a free
30-minute consultation can help you attract clear aligner patients. For those
who are hesitant about clear aligner services, you can help ease their worries
with a simple Zoom call or in-office visit. Any concerns that could be
deterring someone from getting clear aligners can be addressed with no out of
pocket cost, and this will help you build trust with patients by having a
face-to-face conversation.
All in all, if you’re looking to attract more clear aligner
patients, you also need to be partnered with an aligner company that delivers
results. By partnering with Park Dental Aligners, you can make the clear
aligner process fast and simple. We’ll integrate into your practice seamlessly
and provide an affordable solution to a beautiful smile. Learn more about
Park Dental Aligners and how we can help you in attracting clear aligner
patients.
